Product Redesign

Function Point Productivity Software


Function Point (FP) is a Software as a Service company that provides an all-in-one financial and workflow management solution for creative agencies.

I was brought in as the first designer to the company. Prior to my joining, FP did not have a Product team. The software grew overtime based on client feature requests that were designed and implemented by the Development team. The company suspects poor UX is a contributing factor to customer churn. My role was to work with the VP of Client Experience, who is a subject matter expert, to envision and embark on the product redesign journey.

My Role: UX Designer

  • User Research
  • Strategy
  • Ideation
  • Prototyping
  • Concept / Beta Testing
  • Writing User Stories
  • Wireframing
  • Metrics & Analytics

Regretfully, I cannot post my work due to NDA restrictions.

If you’re interested, please contact me at
I’ll be happy to walk you through a few case studies and explain my processes.